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LONDON - DECEMBER 05:  Ladies viewing Damien Hirst's 'All You Need is Love' on display in Sothebyís on December 5, 2007 in London. The idea for The Red Auction, was conceived by Damien Hirst and Bono. The sale will be held in New York on Valentine's Day 2008 to raise money for the treatment of HIV & AIDS.  (Photo by Cate Gillon/Getty Images)